RAM 1500 Training Event

RAM

Events

2019 RAM 1500 Launch Tour

Corporate Training Event

Challenge

Innovation should be exciting for the unexpected. Fiat Chrysler Automobiles wanted to design a closed-event to showcase the All-new Ram 1500 to their key stakeholders.

Idea

Imosion was tasked by FCA to launch the Ram 1500 to its regional stakeholders. Guests were invited to experience Ram's most technological advanced truck ever made. The hands-on experience included learning experiences for the 1500's utility, competitiveness, capability, and closed-course drive routes.

Impact

Over 80 FCA delegates from around the region experienced the All-new Ram 1500 and were product qualified.

4

Days

80

Stakeholders