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INSIGHT
Adol is known as the ‘go to’ pain relief medicine to break through your worst headaches. The pharmaceutical manufacturer approached Imosion to help deliver a punchy message at one of their biggest trade shows.
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Idea
Guests were invited to ‘punch through the pain’ with an interactive boxing machine. This classic arcade inspired activation was socially integrated; once users were registered, their scores were shared through email and posted on social media.
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