CityScape

Nakheel

Apps / Products - Content - Interactive - Trade Show Exhibit

An immersive experience that lets guests explore Nakheel's iconic portfolio

IMMERSIVE MULTIMEDIA EXPERIENCE

CHALLENGE

Nakheel is one of the world’s largest real estate developers. Driven by the desire to become an influential part of realising Dubai’s vision for the 21st century - creating a world-class destination for living, business and tourism, Nakheel has built up an iconic portfolio of innovative landmark projects.

Idea

Nakheel approached Imosion Creative to transform its conventional environment design and attract the maximum guest visitors. studied their guest journey and existing design and proposed a series of immersive innovative experiences on the stand. The hero feature was a 360-degree installation to showcase their iconic real estate projects. Creative created other multimedia digital installations including their product catalogue and VIP lounge ambient content display.

impact

Nakheel’s Cityscape experienced was transformed into the most dynamic and attractive stands within the exhibition.