Corporate Training Event
The All-new Jeep Wrangler marked a transformation of the iconic Wrangler, known as the original 4x4. Fiat Chrysler Automobiles wanted to design an experience for their key stakeholders to demonstrate this evolution.
Imosion was tasked by FCA to create a training event for the launch of the Wrangler JL in the Middle East. Guests from around the region flew in to experience Jeep's unique brand of adventure, authenticity, freedom, and passion. The master driving training experience included advanced off-road driving aimed to perfect an agility course and drive with greater precision over challenging terrain.
Over 80 Jeep stakeholders got to experience the All-New Jeep Wrangler and were product certified, on road and off.
Days
Stakeholders