Isn't it every car manufacturers goal to get drivers behind the wheel of their car? For the launch of the stylish QX50, Infiniti wanted to get as many of their target demographic to see themselves in the all-new QX50.
Imosion collaborated with OMD to create a groundbreaking 10 day activation for the All-New 2019 Infiniti QX50. Drivers who approached the Mall of the Emirates valet would see their vehicle transformed in real time and in motion into the Infiniti QX50 on an oversized LCD screen. This guerrilla activation caught drivers off guard when they found themselves driving a QX50 in the Infiniti magic mirror. The artificially intelligent application used augmented reality to seamlessly transform over 1000 vehicles.
While over 1,000 drivers experienced the activation, content from the experience was viewed over 280,000 times with 12,000 engagements.
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