Social Films Campaign
Just before the doors opened for the epic entertainment destination, Dubai Parks and Resorts, the brand wanted to generate some last minute buzz with their exciting park characters such as Shrek, Puss in Boots and the Smurfs.
Imosion Creative produced a cheeky and lighthearted campaign documenting the arrival of the hero Park personalities. We filmed these supersized characters as they made their way through the Dubai Airport, checking in a passport control, collecting luggage, etc. In addition to the main film, we released ‘character shorts’ showing brief clips of the characters showing their personality within the airport environment. Regional social media influencers ‘bumped in’ the characters and captured the surprise on their social media. Imosion Creative released an official tongue-in-cheek press release to media detailing the arrival.
The story of the world famous characters moving to Dubai delighted both children and adults alike.
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