MOTION FILM PRODUCTION
Engineered from the asphalt up, the entirely new Lexus coupe was designed to ignite passion for performance. To launch this exciting new car, Imosion Creative was commissioned to create a heart-stopping press reveal.
We created custom content in 2D and 3D designed to get pulses racing. Two content pieces were created, for the RC and RCF incorporating both existing video assets with bespoke content and special effects to create a seamless and thrilling introduction to the vehicles.
Journalists couldn’t wait to get behind the wheel after such an exciting production introduction.