Project Details.

Engineered from the asphalt up, the entirely new Lexus coupe was designed to ignite passion for performance. In designing the experience to present the vehicle to press and VIP’s, we created custom content in 2D and 3D designed to get your pulse racing. We designed and produced 2 minutes of reveal content for the RC and RC F, with each content movie reflecting the unique character of each vehicle. Some existing video assets were woven together with bespoke content and special effects to create a seamless and thrilling introduction to the vehicles.

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