Sonic DJ Mixer

Chevrolet

Apps / Products - Digital Experiences - Social - Web

Discover the star in you with Chevy Sonic and Arab Idol

ONLINE MUSIC CREATION TOOL

challenge

To launch the all-new Chevrolet Sonic, Chevrolet Arabia sponsored Arab Idol, MBC network’s most viewed program in the Middle East. Starcom Group partnered with Imosion Creative to activate this partnership and drive fan engagement.

idea

To bring the excitement of the show to the sponsorship, we created an online music contest that enabled fans to create their very own branded Chevy sonic remix with our highly engaging online music creation tool. The music library was specially created with a professional recording studio taking the Arab Idol Star finale song , fragmenting the vocal and instrumental sounds, so users can create their own remix. The contest was fully driven on Facebook, where contest scores could be viewed on the branded leaderboard. The sonic remixes were downloaded and shared with their friends for voting.

impact

The tool proved a powerful way to connect Chevrolet with consumers, artists with fans, and people with each other and the music they love. The excitement didn’t stop here as the fan with highest votes won a professional recording studio session for their winning track with a hit DJ.