3D Projection Mapping
When launching one of the most inspiring vehicles, the all-new BMW Gran Coupe, BMW wanted to create a big bang.
In collaboration with Service Plan, Imosion Creative created a first-ever outdoor advertising experience taking the PR buzz to a new level using innovative technology and large scale projection setup on a 1000sqm surface to project a 3D projection mapping content to deliver a visual phenomenon playing up the theme of “Eclipse” featuring the 6 Series Gran Coupe maneuvering, we came up with a dynamic content on the Dubai Mall façade the worlds biggest and busiest malls in the region which hosts the famous water fountain attraction.
Many spectators from all over the region and the world enjoyed the visual experience and learnt about the all new BMW gran coupe performance, new 4-door design and dynamic features.