Kiri is a brand with a strong heritage in the Middle East so it’s no surprise that it is a key ingredient in Ramadan cuisine. The brand wanted to celebrate this legacy, as well as give back to the community in its campaign #Betterwhenshared.
Kiri and Leo Burnett partnered with Imosion to activate the #Betterwhenshared CSR platform. Imosion created a collaboration with the Red Crescent in order to produce an unforgettable experience for some very special young guests who are under the patronage of the Red Crescent. Social media influencers and philanthropists, Khalid Al Ameri and Salama Mohamed, hosted the young guests for a special gathering, inspired by Emirati traditions, and of course involving some wonderful food.
Kiri united diverse members of the community for a unforgettable experience in celebration of Ramadan and its traditions, and encouraged people from across the region to remember that life is #Betterwhenshared.