XBox One Launch

Microsoft

Brand Activation - Digital Experiences - Experiential - Trade Show Exhibit

Xbox One Launch at Games conference bringing gamers and fans together

Trade Show Exhibit

Challenge

Microsoft wanted to position the new XBOX ONE as the most advanced gaming and entertainment console ever created and launch it through the Games, the regions premier gaming event.

Challenge
Challenge

Idea

Imosion Creative designed and produced the ultimate gaming experience at Games, including multimedia displays, a photo booth, a live Tweet Wall, and a digital media display. These digital installations were set amongst a range of ideal gaming environments, including a dance studio (Dance Central), a bachelor pad (FIFA), car simulators (Forza Horizon), and many more. While optimizing opportunities for guest trial, we gave visitors an innovative gaming experience.

Impact

From the moment the doors opened, the XBOX stand was packed with gamers eager to trial the new console and game titles and share their experience and top scores online.