Dubai Metro Green Line

RTA

Content - Events - Experiential

Launching the future of mobility

3D PROJECTION MAPPING

challenge

To mark the inauguration of the new public metro extension and in efforts to position Dubai as a future city in preparation for the 2020 world expo vision, Imosion Creative was tasked with the unveil of the new Dubai Metro green line public transport for the Roads and Transport Authority for a VVIP guest list of senior government officials, including His Highness Sheikh Mohammed bin Rashid Al Maktoum and Hamdan Bin Rashad Al Maktoum.

idea

To mark this historic occasion, Imosion Creative designed and produced an innovative 35m stage experience using the latest 3D Projection mapping technology whose content told the story of the evolution of Dubai through a dynamic journey from the past and into the future of mobility. Within the stage design was a hidden tunnel that opened during the show, for guests to pass through and into the new green line metro station for His Highness first ride.

impact

The innovative experience encompassed the content as well as the surprise passage into the metro station wowed VIP guests and was considered on of the most highly regarded inaugurations of the RTA.

500

Government Officials in attendance

1st

Experience involved the 1st official ride of the Green Line metro