Punch Your Pain Away

Adol

Digital Experiences - Experiential - Social

Punch your pain away with Adol's socially connected boxing machine

INTERACTIVE BOXING MACHINE

challenge

Adol is known as the ‘go to’ pain relief medicine to break through your worst headaches. The pharmaceutical manufacturer approached Imosion to help deliver a punchy message at one of their biggest trade shows.

challenge
challenge

idea

Guests were invited to ‘punch through the pain’ with an interactive boxing machine. This classic arcade inspired activation was socially integrated; once users were registered, their scores were shared through email and posted on social media.

impact

The activation was the highlight of the trade show, with lineups eager to ‘punch their pain away’.

2

days

850

participants

21%

social shares