Piknic Electronik Dubai

piknic

Apps / Products - Campaign - Content - Experiential - Social - Web

A Daytime Electronic Music Event

Music, Art & Culture Event

Challenge

Over the past few years, Dubai’s music and culture scene has developed considerably. However, there has been a distinct lack in original outdoor entertainment concepts, particularly those catering to both singles and families. Imosion Creative has seen an opportunity to contribute to the entertainment and culture landscape through the creation of a completely new event concept for the region.

Challenge
Challenge

IDEA

Once this concept gap was identified, Imosion Creative got to work to create something truly special. We have launched the regional presence of Piknic Electronik, an internationally renowned brand of family friendly, daytime electronic music festival that that has been popping up around the world. An event that‘s really about creating memorable social experiences. With electronic music at its core, Piknicers enjoy beautiful green scenery, excellent food & beverage, and a buzzing social environment. Piknic has been an iconic event in Montreal and has been hugely successful in Barcelona, Melbourne, Paris, Cannes, and Lisbon.

impact

Within 2 seasons, Piknic Electronik became a stand out hit on the entertainment scene. It attracted both young music lovers as well as families, all looking for a great day out. Thousands flocked to the bi-monthly Saturday event, with each event offering new and exciting local and international artists.

90

Hours of Music

20

Artists

6

Million AED in Earned Media

4

Entertainment Award Nominations