GITEX Show

Ministry of Presidential Affairs

Content - Digital Experiences - Interactive - Trade Show Exhibit

The Ministry of Presidential Affairs story comes to life

Trade Show Exhibit

challenge

The UAE’s Ministry of Presidential Affairs (MOPA), participates in GITEX Technology show to showcase its latest advances in information technology and to position itself at the forefront of innovation and technology.

idea

Imosion Creative was tasked with designing an exhibition experience involving content, digital and immersive multimedia engagement areas to create a seamless technology-based interface with which visitors of the stand can come to experience MoPA’s e-services and latest technology practices. HH Sheikh Mohammed Bin Rashid inaugurated the new MoPA website, with a seamless touch interaction, initiating the play a film directed & produced by Imosion Creative across all the stand screens.

impact

The stand was among the most innovative stands in GITEX and received high praise from governmental leaders and visitors of the show.