Project Details.

To help launch arrival of the racing inspired MINI John Cooper Works Sub brand with automatic gearbox, Imosion and MINI ME lead agency ME provided an interactive and innovative experience that reflected the racing heritage and go-kart feeling that John Cooper works is known for. Players competed against each other in real time and logged their scores on their Facebook page. The game experience was played and broadcasted live on a large 6 x 3.5 m LED screen for unforgettable experience. Ranking was displayed on the screen between rounds. Winners had a chance of winning a weekend test drive of the fastest road MINI ever produced, the MINI John Cooper Works GP.

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