MBC 2 Heroic Moments

MBC 2

Digital Experiences - Interactive - Trade Show Exhibit

The interactive experience that let you become a superhero

Interactive Poster Creator

challenge

MBC 2, a popular TV channel frequently playing superhero blockbusters movies, participated in Comic Con to engage with the young fan base.

challenge
challenge

idea

Comic-Con guests love to get into the character of their favorite superheroes and frequently attend with elaborate costumes. For those who came dressed and for those who didn’t, Imosion Creative gave all guests the chance to become their favorite superhero. Using face tracking technology, fans could register, select their favorite superhero and they were instantly transformed into character.

impact

This unique Interactive experience allowed fans to show off their most heroic moments and was shared at a high rate on social media.

8

Superhero characters

356

Participants

282

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