The groundbreaking NX was designed to be the ultimate urban vehicle. As a truly distinctive product for the luxury marque, it was launched it in the heart of the urban design district, Al Serkal Avenue. Occupying 2 art galleries, two experiences were created for guests to first experience the unique brand initiatives, designed as an art exhibition and the second to introduce the All New NX.
First guests toured the exhibition to explore these initiatives through multimedia before being presented with the dynamic product presentation and reveal. The reveal included 3 minutes of 2D and 3D motion and film showcasing the incredible design, performance and technology of the All New Lexus NX