When launching its flagship model, the new LS, Lexus wanted to deliver an exceptional experience to its key VIP customers and dealers.
Salt & Pepper partnered with Imosion Creative to create a unique visual experience that was impactful and emotional. Inspired by the “Creating Amazing” brand platform, Imosion Creative designed an immersive vehicle reveal involving a 40-meter panoramic LED screen. Elegant and ambient scenography inspired by the silhouette of the vehicle commenced a dramatic reveal sequence involving a dynamic circular LED screen on stage unveiling the new flagship vehicle.
Following the reveal and production presentations by Lexus International, 50 of 300 guests signed up for test drives following the event.
Test drives generated