Project Details.

When we were creating the 3D projection mapping activation in the most trendy areas of Dubai and Abu Dhabi, we wanted to add another dimension of engagement for visitors. Inspired by the branding concept of ‘Show your energy’ of the event, we wanted to create a memorable experience that enabled visitors to express their energy creatively. Our solution: a light painting activity where guests were given light tools to create their very own light painting. Creations were uploaded to Facebook and Lexus.ae website where users were able to download and share with their friends.

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