Project Details.

Lexus Al Futtaim motors wanted to launch the CT200h, the first luxury compact hybrid in the region with technologies as advanced as those found in the vehicle. So we created a 3D projection mapping event in the most trendy areas in Dubai and Abu Dhabi. The campaign branding concept was “Show your energy”, so we created an activation experience where the energy was the theme. Vibrant visuals and special effects told the story of the product with 3D projection on the surface of the vehicle.

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