MUSIC CREATION APP
Kinder Bueno wanted to engage with teens and express their fun and youthful brand personality. Naturally the best platform to connect this demographic is through mobile.
Imosion Creative teamed up with Grey to create a highly addictive mobile app ‘Kinder Small Hunger Beats’. Teens got to create their very own music with this easy to use and fun music creation tool. Teens composed their music tracks with lyrics and sound effects based on the Hunger Beats campaign. Users can then share and vote for mixes for the opportunity to win prizes. The mobile application was made available for iOS and android.
In just a few weeks, there were over 11,000 downloads, receiving an average rating of 4.8 out of 5. A total of 1,537 entries were uploaded with 14,617 teens voting for the grand prize winner. The application was so successful, an Asia rollout followed.
Out of 5 rating on the App Store
Global Market rollouts
Downloads in 3 months