The Ford F150 has been the best-selling truck in the US for 36 straight years, but has a much lower profile in the Middle East. Ford ME tasked our partners Blink with raising the awareness of the vehicle within the GCC region. Stand concept highlighted both sides of the vehicle's personality: urban and off-road, and so did our RFID based interactive Ford F-150 truck configurator which allowed users to select a variety of truck features all the way from cab style, color, towing capacity and more. Now with each user customization uploaded live to facebook to share with their friends and push further Ford F-150 awareness.
The stand was launched at shopping malls in Dubai, Abu Dhabi, Muscat, Doha, and Kuwait - with a Ford 150 as the central focus. Our- Facebook/online RFID registration system was developed to increase online traffic and brand awareness for the Ford ME Facebook page. The net result was 1,000 requests for test drives and 5,000 additional names and email addresses collected from prospective customers.
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