Project Details.

Bay Square by Dubai Properties is a unique urban community within the Business Bay district. For the inaugural event, we aimed to create an experience where the residents and local business come together for a ‘block party’ to create a buzzing urban environment. Guests from surrounding areas were invited on the day to experience a host of live music performances, workshops for the whole family, a market and roaming street performers. Moments of this day could be shared with the hashtag #ExperienceBaySquare and displayed on a floating digital cube installation at the centre of the square.

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