Dubai Properties was launching an urban district with newly opened retail, restaurants, residents, and fitness outlets. They wanted to let the Business Bay community they were open and give the chance for the community to meet each other for the first time.
Imosion Creative proposed a ‘block party’ where guests were invited from around the city to ‘meet’ Bay Square and for residents and business owners to meet each other. We created an exciting day packed with a live stage, programmed with the best local bands, an artisanal market, roaming street performers, workshops and kids activities.
This ‘block party’ sparked off a great tone for the newly launched community.
Hours of activities
Guests in attendance